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Baozun 
General Information
Business: We are the leading brand e-commerce solutions provider in China, with a market share of approximately 20% as measured by transaction value in 2014, according to the iResearch Report. Our integrated brand e-commerce capabilities encompass all aspects of the e-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. We help brand partners execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. With e-commerce in China growing rapidly in both in scale and complexity, more global brands view e-commerce as a valuable part of their China expansion strategy, and brands look to us as a trusted partner for our local knowledge and industry expertise to execute and integrate e-commerce strategies without the investment associated with establishing and maintaining local infrastructure and capabilities on their own.
Industry: CATALOG & MAIL-ORDER HOUSES
Employees: 1,708 Founded: 2007
Contact Information
Address: Building No. H, No. 1188 Wanrong Road, Zhabei District, Shanghai 200436, The People’s Republic of China
Phone: +86 21 6095-6000
Web Address: www.baozun.com
View Prospectus: Baozun
Financial Information
Market Cap: $ 631.9 mil
Revenues: $ 288.9 mil (last 12 months)
Net Income: $ -26.4 mil (last 12 months)
IPO Profile
Symbol: BZUN
Shares (millions): 11.0
Price Range: $10.00 - $10.00
Est.$ Volume $ 110.0 mil
Manager / Joint Managers Morgan Stanley/ Credit Suisse/ BofA Merrill Lynch
Co Managers -
Expected to Trade 5/21/2015
Status Priced
SCOOP RATING Available only to Subscribers
RATING CHANGE Available only to Subscribers


 
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